Top 14 Interesting Dissertation Topics In Marketing
Marketing deals with communicating a product, a service, or a brand to potential and current customers for the purpose of selling it. Your dissertation is one of the hardest papers that you will have to write. In order to make sure that you complete it successfully, you should choose an interesting topic. It is so much easier to write a paper on a topic that you are interested in. You want to make sure that your topic is rather specific. You don’t want to write it about a topic that is very broad because it will be hard to come up with a significant research question to write about.
Here are some topics to help you choose what to write about. You can use these exact topics or to make sure that you are writing about a unique topic, you can use this to get ideas or modify the topics in this list.
- Effects of a cross-platform engagement tool: Marketo and LinkedIn
- E-vouchers for corporate market: Cinemas
- Elimination of business to business sales rolls: Ecommerce
- Effects of a data skills gap in marketing
- Effects of Twitter’s “retweet with comment” option
- Overcoming disaster: BP oil spill
- Comparative analysis: Mac and PC branding
- Marketing mix: analysis of effectiveness
- Social networking and Marketing: Facebook advertising
- Loyalty cards: effectiveness and responsibility
- Leading brands marketing techniques
- Marketing in a global market
- Brands ability to sell inferior products: good or bad move
- Effects of ecommerce on international brands
The next step is developing your dissertation proposal. It is where you will pitch your topic to the board to get it approved. You will need an approval to move on in the process. It is where you will need to start finding solid sources to support your comments. You will need to start developing your paper.
Just remember that there are a lot of people who need to revamp their topic a few times before they get started. If your topic fails to get approved the first time, don’t get discouraged. You will be able to find a way to get it approved. Just keep in mind that the board has extensive knowledge in your field and if they don’t believe that the topic is ready, they let you know so that you don’t have to get half way through and find out that you can’t complete the project.
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